Welcome, Funeral Professionals!


I'm Will de Michaelis, a seasoned deathcare professional, licensed funeral director, and the founder of WD Group.

With over a decade of experience in the industry, I've had the privilege of serving over 25,000 families. Throughout my journey, I've gathered invaluable insights, but there are two key factors that have truly propelled my success: authenticity and transparency.

These principles have been the driving force behind my achievements, and I'm excited to share them with you through my courses and coaching.

My passion lies in empowering forward-thinking deathcare professionals to market their knowledge, not just their services. You may recognize me from The Direct Cremation Podcast, where I discuss these concepts, or perhaps you've seen me speak at the 2023 CANA Symposium.

Join me on this transformative journey and let's revolutionize the way we approach the industry together.

Empowering You Towards Growth Through Hospice Relationships

Together, we have the power to propel your business to new heights,
enrich the lives of grieving families, and leave a lasting positive impact on the industry.

Hospice Marketing Seminar


My seminar is designed for those professionals who want dedicated attention and information for their marketing and growth strategies. My goal is to help you achieve your business goals with tailored methods specifically for your business and geographical area.

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